Website Launch Checklist
Everything that must be true before, during, and after you push a new site live.
Most launch disasters are predictable: broken forms nobody tested, missing redirects that erase years of rankings, and analytics that were never installed so nobody can tell what happened.
Run this list twice. Once a week before launch, and once on launch day.
The checklist
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1. Content & Design QA
2. Functionality
3. SEO Setup
4. Redirects & Migration
5. Technical & Security
6. Launch Day & First 30 Days
Where this usually goes wrong
Mistake
Launching without redirects
Fix — Map every old URL. This is the single most common cause of post-launch traffic loss.
Mistake
Forgetting to unblock indexing
Fix — Check robots.txt and the noindex setting on launch day.
Mistake
Never testing the contact form
Fix — Submit a real test and confirm the email arrives in the inbox, not spam.
Mistake
Not updating external links
Fix — Your profile, listings, and social bios all need the new URL.
Frequent questions
Will I lose rankings when I launch a new site?
A brief dip is normal. With correct redirects and preserved content, rankings typically recover within two to six weeks.
What is the best day to launch?
Early in the week and early in the day, when the team is available to fix issues immediately.
Do I need to keep the old content?
Keep and improve pages that earn traffic or rank. Redirect anything you remove to the closest relevant page.
Launch support
Want us to handle the launch?
Build, migration, redirects, tracking, and post-launch monitoring — done without the rankings loss.
RATHER HAVE US
HANDLE IT
No "contact us" page, no hunting around. Tell the Crew what you need — right here — and we'll take it from there.
Rather talk right now? Push the button in the bottom-right corner — The Eary Crew is on it 24/7.
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Website Launch Checklist