Website Conversion Audit Checklist
Find the reasons visitors are leaving your site without calling.
Traffic is not the usual problem. Most small business sites get enough visitors to book real work and convert a fraction of them because the page is slow, vague, or hard to act on from a phone.
Run this audit on your homepage and your top two service pages. Be honest. Score each item pass or fail.
The checklist
0 / 30 complete
1. Above the Fold
2. Speed & Technical
3. Clarity & Content
4. Trust Signals
5. Calls to Action & Forms
6. Measurement
Where this usually goes wrong
Mistake
A hero image with no message
Fix — Say what you do, for whom, and where — above the fold.
Mistake
Long forms asking for everything
Fix — Collect the minimum needed to start a conversation.
Mistake
'Learn More' as the main button
Fix — Use action language tied to the outcome: Get a Free Quote.
Mistake
Never testing the form
Fix — Submit a test entry monthly. Silent form failures are common and expensive.
Frequent questions
What is a good conversion rate for a local service site?
Two to five percent of visitors taking a meaningful action is typical. Well-optimized service pages often exceed that.
Should I redesign or fix?
Fix first. Most sites gain more from clarity, speed, and better calls to action than from a new look.
How many form fields is too many?
Past five, completion drops noticeably. Ask for the rest on the phone call.
Free audit
Want us to run this audit on your site?
Send us your URL and we will score every item on this list and tell you the three fixes worth doing first.
RATHER HAVE US
HANDLE IT
No "contact us" page, no hunting around. Tell the Crew what you need — right here — and we'll take it from there.
Rather talk right now? Push the button in the bottom-right corner — The Eary Crew is on it 24/7.
Get started with EARY.
Answer a couple quick things and hit send.
Resource you were reading
Website Conversion Audit Checklist